Photos obviously from Kitson
With brand beckham being stronger than ever, will dVb denim rise up to the occassion? With the massive success of dVb eyewear, dVb denim is coming in strong. This line does not have the crown design featured in Rock&Republic. However, as seen in the pictures, it will feature a star sign and will feature a very subtle dVb logo. The fit looks fantastic, and the material looks comfortable. It’s quite obvious that this line is going to serve as a “wonderbra” for the butt as Victoria Beckham puts it. With Victoria’s eye for detail and innate fashion sense, it’s almost illegal to say that her jeans suck. I would say that the star logo might be a little much, but then again, it’s quite iconic, like the crown logo. Those stupid chain retail stores are obviously going to come up with their sutpid FAKES.. (I don’t care how one may call it “designer-inspired”, but WHATEVER!!!) Ok, do I think that these would make it good in the denim market? I do think so, although the star logo might take a little while for some to get used to. I agree that it looks super huge, but then again, the crown design on R&R took a little while to get used to as well.
I hope they come out with a men’s line. I’m bored of the jeans in the current jeans market.
Update: Before coming out with this brand, the boss of the jean company that was supposed to work with VB had a meeting with her. VB had wanted a meeting with the boss, but the boss refused to have “another star put [their] name on a product”. The boss of the company told VB that if she was serious in coming out with a denim range, she would have to fly to Winnipeg to conduct a meeting. VB then flew out from Madrid and had the meeting with the boss, and hence, the denim range came forth. I know there are several celebrities who just put their name on something just to make money or just for the sake of it, but there are some who are obviously interested in fashion, and literally go through every single detail, including going to the factory, choosing the rivets, the wash, the colour, etc.
P.S Feel free to leave comments! =)





